McCafé Matcha Range: Micro-treats, Major Moments

I loved shooting the new McCafé Matcha Range for McDonald’s Australia (with the fabulous team at Wieden+Kennedy Sydney). When the brief landed “you deserve a little treat”, I knew it would be one of those projects that let me have fun with the details and really play with mood, light and texture.

I leaned into the brief’s spark; we wanted visuals that felt like a small win in your day, from the hot Matcha Latte’s silky milk froth to the Iced Strawberry Matcha’s playful swirl of green and strawberry. The goal was to make each drink look like a moment you choose for yourself.

 Here’s to matcha mania!

Agency: Wieden+Kennedy Sydney
Client: McDonald’s Australia / McCafé
Executive Producer: Alison Lydiard – Photoplay
Food Stylist: @carolinevelik
Lighting Assistant: Dan Hilburn
Digital Operator: Felipe M Neves / Chris
Assistant: Joshua Crocombe
Retoucher: Alex Reznick