‘‘He's Ruinin' It’’ Shooting McDonald's Grinch take over.

The Grinch hijacked our set for McDonald's Australia's new Christmas campaign, "I'm Ruinin' It." (Turns out his threats were empty).

Working with the creative team behind his cheeky concept, Wieden+Kennedy, we brought the grumpy Grinch to life with a serious green takeover, a fur puppet glove, crispy delicious burgers, a spray can, and a technical set. Honestly, one of the most fun sets I've been on.

Safe to say the Grinch didn't ruin Christmas, he just made it a lot more fun to shoot.

Here’s to Grinch crew

Agency:Wieden+Kennedy Sydney
Client:McDonald’s Australia
Executive Producer: Alison Lydiard – Photoplay
Food Stylist: @carolinevelik
Lighting Assistant: Dan Hilburn
Digital Operator: Felipe M Neves
Assistant: Joshua Crocombe
Retoucher: Adam hayes