MACCA’S - Mc Wings Peak Chicken launch

16 July

Written By Bonnie Coumbe

Say hello to McWings — bringing peak chicken with serious attitude.

Captured in all its bold, golden glory by photographer @bonniecoumbe and the creative minds at Widen + Kennedy for @mcdonaldsau. Crispy, confident, and impossible to ignore.

Client: McDonald's

Agency: Wieden+Kennedy Sydney

Production: PhotoPlayPhotography

Food stylist: Caroline Velik

Retoucher: Adam Hayes

Macca's McWings Peak chicken, Sydney food photography

Macca's Peak chicken OOH campaign

Bonnie Coumbe https://www.bonniecoumbe.com

Shortlisted! Production Paradise Spotlight Awards 2025

This one is for all the coffee lovers - Wieden + Kennedy brews up a new brew for McCafe.